● 10 rhetorical superstructures of the connecting narrative moment—the heart and soul of a fund appeal
● 23 linguistic features of personal emotional connection—words that make an appeal read like a conversation sounds
● 6 linguistic features of obfuscation to avoid—words and structures that create dense, tangled, detached prose
● 6 linguistic substructures of narrative—the story materials used to build the connecting narrative moment
● Reads more like an academic paper than a conversation—preferring abstract concepts over making a human connection
● Has fewer narrative linguistic features and rhetorical structures than an official document—high exposition/low dialogue
● Lacks the three types of characters needed to build a story—protagonists, antagonists, and ensemble cast members
● Fails to create tension with events, dialogue and imagery—doesn't make a reader scared, sad, glad or mad enough to act
● Neglects to offer the leading role of hero to a donor—doesn't show how a gift can bring resolution to a nonprofit's story
● Full Writing Workshop: 9 am - 4 pm, Monday June 13 (We'll take a 45-minute break for lunch at noon)
● Free Summary Briefing: 4:15 pm - 5 pm (for those who can't attend the workshop)
● Online: Pay online using a credit card by clicking theBuy Now button. (Click Register for the Seminar in header)
● By Mail: Pay by sending a check payable toHigh Touch Communication
Mail to: FrankDickerson | 7412 Club View Drive | Highland CA92346